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As designers and makers, we have the power to change people’s behavior. But what’s the right way to use this power? How can you use product psychology to persuade people ethically?
In this DesignTalk, Nir Eyal—the bestselling author of the number-one ranked book on product design, Hooked: How to Build Habit-Forming Products—shares his new research into how to persuade people for good.
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