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As design leaders, we need to recommend strategy informed by more than just our creative training. We know we should gather information like competitor website changes, product improvements, and review, but it’s a time-consuming process. On top of that, our competitors’ digital footprints continue to expand and morph at a rapid pace.
In this DesignTalk, designer Julia Davids shares how competitive intelligence can help you efficiently and regularly gather information about your competitors—and how to take action on that information to bolster your business’ investment in design initiatives.
InVision is the world’s leading product design collaboration platform, trusted by more than 1.5 million designers at companies like Uber, Netflix and Twitter. InVision empowers teams of all sizes to prototype, review, iterate, manage and test web and mobile apps—all without a single line of code.
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