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Personal data has long been the raw material of the digital economy—its use has created value for businesses and their shareholders.
But all of this is changing—consumer trust is in a downward spiral, regulations are evolving, and people will soon be in control of their own data. We need to rethink how we ask for, acquire, and make use of personal data.
In this DesignTalk, Nathan Kinch, Founding Partner of Greater than Experience Design and Head of Ecosystem Value and Growth at Mecco, shares his insights from the leading edge of the personal data market. He presents practical examples to support the 3 design rules of data minimization, and provides a toolkit to assist with the application of these rules.
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