We sat down with the design team at MailChimp, and learned about how prototyping with InVision (http://invisionapp.com) made their largest release of the year a breeze.
InVision is the world’s leading product design collaboration platform, trusted by more than 1.5 million designers at companies like Uber, Netflix and Twitter. InVision empowers teams of all sizes to prototype, review, iterate, manage and test web and mobile apps—all without a single line of code.
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Here’s the transcript:
InVision’s most useful to us when we’re working on something that’s got some complexity to it.
We worked on a new automation platform.
There’s just a lot of complexity and different states that you would move through.
There’s this kind of continuous workflow, and then there’s pathways along that workflow where you can take a left.
You can take a right. You can go straight.
That was a point where we really just couldn’t wrap our heads around it without actually building it.
So the option was: not totally understand it.
Get 50% of the way there with static comps, or build the whole thing out and make expensive and time-consuming tweaks along the way.
And that middle road is, make the comps where you get close.
Put them in a workflow, and click through the whole thing.
The difference is if you build that out, we’re talking weeks.
When we did that in InVision, it took us probably, I think two, three days.
It was, I think, one of the most important things we released last year.
We had to bring everybody along every step of the way, the design team, the engineering team, the QA, team, the marketing team, and the management team.
We needed to keep everybody abreast of what we were thinking and how this feature was shaping up to be.
And it was awesome.
It was something that we’d never done before, and they were so grateful and so excited that we were able to walk them through and we were able to show them the feature before it was even built.
It’s a form of communication that other people can understand.
It’s a language that you can use to communicate an idea that would otherwise be very hard to do.
InVision is a faster way to certainty.