Netflix prototypes with InVision (http://invisionapp.com) to understand when, where, and how people will be using their apps—and save hours of development time.
InVision is the world’s leading product design collaboration platform, trusted by more than 1.5 million designers at companies like Uber, Netflix and Twitter. InVision empowers teams of all sizes to prototype, review, iterate, manage and test web and mobile apps—all without a single line of code.
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Here’s the transcript:
InVision’s helped us in many ways.
One is just developing prototypes that enable us to get early signals around how a particular product works, before we actually write any code.
So designers who are working on a number of different platforms and different apps actually craft a design, whether it be a whiteboard sketch or using another desktop application, and there comes a point where interactivity is needed.
InVision enables us to get that level of interactivity pretty quickly.
You don’t get a sense of what the design is going to be unless you actually put it on a device,
and then you get an added sense of what it is if the screen’s actually giving you feedback.
I use it early on in projects, and I use it to create experiences that feel like they exist.
It’s helped us to rapidly iterate and rapidly prototype in ways that were much more time consuming in the past.
It allows you to collaborate, and it allows you to experiment.
It allows you to test much more effectively and efficiently.