About this talk: We spend a lot of time designing great experiences, but we often skip giving due diligence to online forms. Fields without context, inappropriate tooltips, abrupt marketing messages, premature error messages that sound robotic—all these things slow down users, or force them to stop what they’re doing and close the page. This talk covers:
– How forms fit into the conversations you design
– Her #1 tactic to help you determine the information you need in your form.
– A sample form field strategy that took a completion rate from 26% to 92%.
– A framework for tackling error messages.
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