Prototyping is a powerful tool for building better product experiences. It can also be one of the most impactful ways to win the hearts and minds of internal company executives who can support design teams’ resourcing needs. Watch as Eliel Johnson, VP and Head of UX Design and Research at Charles Schwab, talks about the power of the prototype and how it can motivate executives to invest in product experiences. He also discusses ways to gain momentum and support from senior stakeholders across the company to invest in UX research in order to fuel the design process and lead to better business outcomes.
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