Defining the vision for a new product and gaining company-wide support can be a massive undertaking for design, product, and engineering teams. Missteps in the process can lead to missed opportunities for better customer experiences and more impactful launches. In this video, Danny Forst, Director of Web Design at American Express, Brandy Porter, formerly at Mailchimp, and Kim Williams, Group Manager and Senior Director at Indeed, discuss how they help set the vision for the product. Danny dives into the details of the vision-setting process, while Brandy talks about how making work visible during a company-wide redesign kept the vision clear and gave everyone context. Kim Williams talks about how Indeed’s Discovery team focuses on visioning new products and features, while their Core team focus on optimization.
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