Based on the last 4+ years of experience as a member of the Google mWeb UX team, Anna Potanina will talk about the best UX design practices for mobile and the web. She will also share her previous experience and ideas in terms of A/B testing. On top of that, she will elaborate on all other everyday challenges of Conversion Rate Optimization and will stress the importance of the mindset and culture change within the company, both equally necessary to succeed on mobile.
• Get practical tips to use when designing mobile websites
• Understand the right mindset of the UX team
• Drive urgency to change the company culture for product excellence
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