In this video i discuss 5 simple and effective UX User Research strategies that you can use today!
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1 – User interviews
A great way to really understand your potential or existing users in detail is to conduct user interviews. This type of research is great to understand things such as your users motivations and needs for using your product or service, so you can be informed once it comes time to start designing concepts.
Building a picture of your users is also a great way to start creating UX deliverables such as user personas, journeys and user stories which will inform your UX process further down the line.
2 – Website polls and surveys
Setting up polls and surveys on your website is a great way to gather insight on your existing product or service. There’s a number of out the box tools you can use to quickly and effectively start running surveys and polls on your website such as:
It’s important to remember your users context when setting up polls and surveys on your website, so you should think about how much time they might be willing to spend completing them and also the best way to present them to your users.
3 – In-person testing panel
A slightly more time consuming, but very effective way to conduct research and run usability testing is to create your own panel of users. This is where you go out and look for people that are either existing users of your product/service or people that match the demographic of your users and recruit them to become regular testers.
Depending on how keen or engaged these people are, they may happily volunteer their time for research and testing for free, or they may require some presusasion to give up their time in the form of an incentive. An incentive may be some form of cash compensation or some kind of deal/discount on you product.
4 – Online testing
Running usability tests online is an efficient and scalable way to test the usability and design of your product or service. Your normally have two options when it comes to online testing.
The first is to use a 3rd party platform such as User Testing.com where you upload a link to a prototype or live site for users to complete tasks and feedback on your design. The 3rd party platform will often record the users screen, face, and audio as they complete tasks and provide feedback in real time. The 3rd party is also normally responsible for sourcing and coordinating the users for the tests for a fee.
The second option is to run the tests yourself using a platform like Skype. Here you would recruit your own users (possibly from an existing panel like i’ve already mentioned) and schedule a date and time which you could conduct a testing session with them over Skype. Similar to the 3rd party platforms you could record their screen and audio in real time as you watched on Skype.
You could also use InVision and UXPIn
5 – Guerilla testing
So Guerilla Testing is a very quick and dirty way of conducting research and usability testing, but it’s not always recommended.
Essentially Guerilla Testing is a process whereby you conduct research and usability testing with strangers, either in a coffee shop (sometimes called ‘Coffee Shop testing’) or with other people or businesses around you, if you work in a shared office or co-working space.
Here you have the opportunity to research and test with people who will likely have little or no prior knowledge of your product or service, and often, because you are asking complete strangers to provide feedback, the type of response and feedback you will get can often be very unpredictable too.
It has obvious advantages and disadvantages.
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