Welcome to The BetterUX Breakdown, where we bring the maximum amount of learning to people at any stage of their UX development. This week: what’s the difference between quantitative and qualitative research?
Join our hosts Jen Lewis and Alex Wingfield, UX researchers at UserZoom, as they unravel the complexities of quantitative and qualitative research, using nothing but the power of Radiohead’s back catalogue and a room full of music nerds.
Learn the pros and cons of quant and qual, and how to use both to get the maximum amount of insight from the people who use your product!
To learn more, visit https://www.userzoom.com/ or get in touch at https://www.userzoom.com/contact-us/
Written and produced by Christopher Ratcliff
Main theme – ‘Beastie’ by Szafa, published by Ash Money Records
‘Knockout Kings’ by Jay Man
Official “OurMusicBox” YouTube Channel: http://www.youtube.com/c/ourmusicbox
License for commercial use: Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/…
Music promoted by NCM https://goo.gl/fh3rEJ