We always aim for the best experience within our voice of customer solution. To provide our customers the best guidance towards customer centricity we develop our products following the triple A framework: Ask, Analyze & Act.
Asking your customers: how they experience your product, what they need and even more important what they expect from you.
Analyzing their frictions & expectations. Collecting data is the first step but how to continue? Getting a understanding of what is going on, build benchmarks and create priority lists based on the most urgent issues. Combine quantitative with qualitative data.
Once you know why customers they act like they do, it is time for you to take action. Create internal processes to handle as efficient as possible. Make sure to incorporate your insights into your existing workflows by using integrations. This framework is a continuous cycle to improve experiences of your digital products.
This presentation shows what we will develop in the near future to improve the experience of our customers.