How did you make your last purchase? Millennials are twice as likely to purchase through bots or social networks.
Millennials and Gen X use bots and social networks to make purchases at the highest rate. In fact, they are twice as likely to use bots and social networks to make purchases compared to Baby Boomers, at a rate of 55% versus 22%. The art of the frictionless sale is paramount for companies that want to survive in future markets, and Bots and AIs engineer the most efficient and inexpensive buying experience available.
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