Website Teardown: University of British Columbia

What’s better than a step by step guide to conversion rate optimization, using a real website? This week, Crazy Egg customer UBC.ca bravely volunteered to have their “Contact Us” landing page analyzed in front of a live audience.

We partnered with Deborah O’Malley of GuessTheTest.com to run analysis of their visitor behavior using reports and user session replays – with the end goal of directly applying those insights to A/B tests.