The Difference Between User Journeys and User Flows | UX Tutorial
What are the main differences between a User Journeys and a User Flow? In this UX tutorial for beginners, I show you.
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User Journey:
A User is a more top level view of how a user interacts with a product or service and maps the different stages and scenarios of the interaction of the user with the product.
Example: Uber User Journey
1. User takes phone out of his pocket
2. Enters their destination
3. Choose car and fare
4. Confirmation
User Flow:
A user flow shows a specific path or flow a user follows within a product. It shows details such as screens, pages, functionality and interactions
Example : using the Uber example again
1. Splash/loading screen
2. Postcode/destination search
3. Search Results
4. Select destination
5. Select car + fare
6. Show driver distance
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User Journey
– Refers to a series of stages and scenarios in which a user interacts with a product
– Is used to demonstrate current and potential ways a user can interact with a product
User Flow
– Defines the specific route a user will follow within a product to achieve their desired goal or outcome
– Flow focuses on specifics such as screens, functionality, interaction patterns etc
User Journey (Example: Booking a ride with Uber)
– User wants to get home
– User pulls phone out and opens app
– Users types in home postcode
– User receives confirmation of booking
– App notifies user when ride arrives
User Flow (Example: Booking a ride with Uber)
– Uber Splash Screen
– Homepage (where to?)
– Location selection
– Ride and fare selection
– Confirmation screen
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CREATE USER JOURNEYS & FLOWS
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