In this video I share with you a brief introduction to prototypes and how they are used in the UX and Product Design process!
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A cover letter is a powerful way to introduce yourself to a prospective employer and get their attention
But you need to remember people are generally very low on time and attention
The goal of your cover letter should be to make a connection and be relevant in the shortest time possible
An effective cover letter has a few key ingredients:
– Reason for connecting
– Follow up (CTA)
Intro: This is basically saying hello and who you are (background info)
Reason for connecting: Here you are saying why you are contacting them in the first place. It’s also your opportunity to connect on an emotional level by outlining their problem before you present yourself as the solution. This approach is the basis of pretty much all marketing and sales techniques.
Value: Here you demonstrate why you can solve their problem…
Example: An employer is looking for a UX designer to work on a B2B project and wants a designer with conversion rate optimisation (CRO) experience. If you have the appropriate experience, you would briefly outline here a B2B project you worked on and how that experience is relevant to the client.
Follow up: Here you end by encouraging them to contact you in a proactive way.
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